As part of The Moorings Hotel and Restaurant’s new ownership and renovation, we were engaged to reimagine this long-standing establishment in line with modern expectations whilst retaining its respected heritage. The family-run hotel would also be expanding its offerings and services and any new website would need to reflect this.
The Moorings Hotel and Restaurant
CREATIVE + BRANDING + WEBSITE + SIGNAGE
What we did.
Taking cues from the original ironwork of the building, a fresh and modern brand was created. A sympathetic colour palette and typographic style set the scene across a warm and welcoming website, all very much in keeping with the harbour-side location.
The broad demographic appeal of the hotel and restaurant was important and this needed to be reflected in the brand and accessibility of the website. A visual balance was achieved between sophisticated evening dining, informal bistro lunches, family-friendly accommodation and activity-led relaxation.
The client was specific about having an online experience that would contribute to the hotel’s character. A number of options were considered and discussed before the final version was agreed which challenges the norms for hotel websites but works perfectly in this instance across all platforms.