In 2018, Hartigan approached us to extensively review their overall brand, including both online and offline offerings, with a view to update what is one of the most long-established and respected engineering and construction businesses throughout the Channel Islands. The following year would be their 35th anniversary which could act as the perfect platform to celebrate this milestone and launch their new energy and direction.
Hartigan’s name and brand is exceptionally well-known within the trade, but they were aware that new, upcoming competitors had started to erode business with an approach more tailored to today’s customers, including online services, digital marketing and better targeted social media strategies. In other words, they wanted to play to their strengths, effectively evolve an established brand and reinvigorate the market.
Evolution rather than revolution was established. This is most evident through the updated colour palette and integration of the forward arrow as neat heritage links. The arrow itself was then developed for digital applications through it’s new shape, usage and 3D animations.
The new strong and progressive look throughout the brand required a descriptive and succinct strapline to underline the business and highlight their class-leading engineering expertise. Working in close co-operation with the client, we came to the perfect solution: Engineering Tomorrow’s Possibilities.
The website is a showcase for the variety of projects and successes the company enjoys. Fresh and user-friendly, the website is seen as a mobile touch-point for users within the trade, but also a shop window for the wide variety of services and solutions but also an introduction the experienced individuals involved. A central hub for all communications for the various arms of the business.
Advertising, ambient media and print collateral needed to be distinctive and eye-catching, yet recognisable as the trusted brand they were.