Citizens Advice Jersey felt their existing website was not effectively fulfilling the requirements of a key information portal. The brief was to create an extremely user-friendly hub where information was instantly accessible to any level of user. The engaged agency would also need to collate and rationalise the content as appropriate and create new categories and links for targeted searching.
Citizens Advice Jersey
What we did.
Our extensive experience of database-heavy websites and UX audits proved an advantage for such a complex project. In the initial stages, we researched and identified the shortcomings of the original site and set about mapping out the main categories and priorities for the new site in close co-operation with the client.
The next stage included careful planning and optimisation of the user journey, paying particular attention to accessibility. Then, once a firm site map, search database and wireframe schematic were created, the brand style and colours were applied in accordance to strict accessibility and SEO rules. Due to our attention to detail and diligence on this project, the Google Lighthouse report results were impressive: 95% performance, 98% accessibility and 91% search engine optimisation (SEO).
What is Google Lighthouse?
Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO and more.