Brooks Macdonald Advertising Campaign

Established and respected financial firm, Brooks Macdonald, approached The Refinery to refresh
their advertising and messaging in order to stand out in a crowded offshore marketplace.

A thorough process of research and understanding of the client’s core strengths culminated in a series of new brand headlines. These are illustrated and support by a new distinctive visual direction for the client. Beautiful and strong figures appear to float in the air while their movements are accentuated by flowing fabric, giving them a weightless and easy elegance – the essence of Brooks Macdonald’s approach on behalf of clients.

An overall blue hue taken from the corporate colour palette was also added to the black and white imagery, giving a sculptural quality to the figures.